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DEVELON replaces the Doosan Infracore brand

by Stephen Elliott

DEVELON logoDoosan, Suwanee, Ga., has been renamed to DEVELON throughout the world. 

Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name DEVELON was chosen to convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services, the company said. 

“We believe the new DEVELON brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” said Todd Roecker, vice president of growth initiatives. DEVELON North American operations will remain headquartered near Atlanta, in Suwanee, Ga., where the company continues to offer a training center for dealership service technicians.  

The company will maintain parts availability through its two regional parts distribution centers: one in Atlanta and a second in the Pacific Northwest. A customization plant in Savannah, Ga., will still play a key role in supplying machines to DEVELON dealers and customers. 

“Our dealers and customers should expect the same strong support from DEVELON in the future,” Roecker said. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful.” 

DEVELON will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai. Together, the two brands will position Hyundai Genuine as a global top-5 player in the construction equipment industry. 

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” Roecker said. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe that this demonstrates our commitment to North America, and we look forward to continued growth here for many years to come.”