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Dealer news: Associated Supply Co. (ASCO); LiuGong North America, Manitou North America

By Stephen Elliott

February 19, 2023

Dealer NewsAssociated Supply Co. (ASCO), Lubbock, Texas, a leading dealer for Case Construction Equipment, Racine, Wis., has acquired Oklahoma-based OCT Equipment, with locations in Oklahoma City, Tulsa and Clinton, Okla., expanding ASCO’s Case territory. The acquisition of OCT was complete on Feb. 10, 2023. ASCO now operates 27 locations in Texas, eastern New Mexico and Oklahoma.  

LiuGong North America, Katy, Texas, has added 1st Choice Material Handling, Memphis, Tenn., to its dealer lineup. 1st Choice Material Handling was founded in 2019 and offers parts, service, sales and rentals across Memphis and the surrounding counties, northern Mississippi and eastern Arkansas.

Manitou North America, West Bend, Ind., has added Shawmut Equipment, Manchester, Conn., as a new Manitou dealer. Shawmut Equipment will be offering Manitou MHT heavy capacity Telehandler and MRT rotating telehandler product lines. The company now represents Manitou rotating and heavy capacity telehandler lines in Massachusetts, Connecticut, Rhode Island and Vermont. 


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