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Daymond John to headline The ARA Show keynote

By Ashleigh Petersen

February 12, 2023

Daymond JohnBefore The ARA Show™ trade show floor opens tomorrow morning, attendees have the opportunity to attend the Keynote Session featuring Daymond John — CEO and founder of FUBU, a global lifestyle brand, star of ABC’s “Shark Tank” and more. The keynote session, sponsored by ARA Insurance, will be from 8 to 9:30 a.m. Monday morning. The trade show floor will open immediately after the session. 

John is a pioneer in the fashion industry and one of the sharks on ABC TV’s critically acclaimed business reality show “Shark Tank.” The show has won five Emmy® awards in the U.S. and has millions of weekly viewers worldwide. 

As the CEO and founder of FUBU, John has made more than $6 billion in product sales worldwide. He also is an award-winning entrepreneur who has received hundreds of awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named #2 on LinkedIn’s Top 20 Voices, a list of the top influencers, who are using their voice to help us analyze today’s changing world of work, navigate our industries and find balance through an unprecedented year. 

John’s experience with marketing strategies and building successful brands has made him a highly influential consultant and motivational speaker. His message will likely resonate with those in the equipment and event rental industry who work daily to build their business. His marketing firm The Shark Group offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. 

Beyond his business success, John also is an author of five best-selling books including his New York Times best-selling books, “The Power of Broke” (2016) and “Rise and Grind” (2018). In March 2020, John released his fifth book, “Powershift,” that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome through his own experience and vast network of industry leaders. 

Admission to the Keynote Session is included with Full Registration, the All-Access Pass and Networking Package. It also is open to exhibitors and independent manufacturer reps (IMRs). To learn more, visit 

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