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CONEXPO-CON/AGG features newest technology and record crowds

By Lauren Watts

March 26, 2023

CONEXPO-CON/AGGCONEXPO-CON/AGG took over Las Vegas again for an event to remember. In 2020, an intangible uneasiness marred the largest construction exposition in North America. This year could not have been more different. With record-breaking crowds, brand new technologies and equipment, and thought-provoking education sessions, the statement was clear — the construction industry is booming. Here are a few themes apparent at CONEXPO 2023.  

Electrification In every hall across numerous product categories, manufacturers displayed their newest battery-powered equipment. It was a statement of the industry that this technology is here, it’s viable and it’s sustainable. Most impressive? The size of equipment running on batteries. Then, Bobcat Co. took it a step further with its autonomous concept.  

Technology implementation  From simulators to help train operators to telematics to on-site testing for impairments, tech companies showcased their innovations that will make the industry safer, more connected and more efficient. 


Sustainability  Electrification is a huge part of this initiative. But, other concepts that contribute to a cleaner construction future were discussed at CONEXPO as well. These include JCB’s hydrogen combustion engine, how telematics can help make a greener jobsite and how contractors can partner with rental companies to be more efficient as part of the circular economy. 

Marketing — Between Caterpillar’s operator’s stadium, DEVELON’s rebranded look, Case Construction Equipment’s bold graphics and Sany’s ‘Raised in Georgia’ experience there was no shortage of creativity in fabulous Las Vegas. CONEXPO-CON/AGG took over the Las Vegas Strip as well with banners on the sides of hotels, restaurants, monorails and more. It was evident that manufacturers were volleying for brand awareness all week. 

Association of Equipment Manufacturers’ (AEM) advocacy campaign Equipment from the West Hall to the Festival Lot donned white stickers with bold letters proclaiming ‘I Make America.’ AEM created the ‘I Make America’ campaign in 2010 to, “empower the men and women of the equipment manufacturing industry to advocate for policies that will revitalize the U.S. economy, make America more competitive globally and help create and protect American jobs.” The movement is still going strong 13 years later at another successful CONEXPO-CON/AGG.

CONEXPO-CON/AGG is held every three years with the next event scheduled for March 3-7, 2026, in Las Vegas.