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CES Power expands global footprint with acquisition

By Brock Huffstutler

January 21, 2024

CES Power, Memphis, Tenn., a provider of sustainable mobile power generation, distribution, and temperature control solutions for large events, has acquired Fourth Generation, a U.K.-based provider of temporary power services to live events and the entertainment industry.

CES Power is backed by industrial-focused private equity firm Allied Industrial Partners. Terms of the transaction were not disclosed.

Based in London, Fourth Generation is a full-service provider of power generation equipment and services for live events worldwide. For more than 20 years, Fourth Generation has provided temporary power and project management services for concert tours, television and sports broadcasts, as well as large-scale corporate and private events across Europe and globally. Fourth Generation’s owners Tweed and Laura Hurlocker will join the CES Power team.

Fourth Generation will become part of CES Global, a division of CES Power focused on delivering mobile power generation, distribution and temperature control solutions worldwide. Fourth Generation marks CES Global’s second acquisition in Europe, following the addition of Euro Touring Power in September 2023.

“We’re excited to secure our second European acquisition just a few months after launching CES Global. Together, CES Global and Fourth Generation will offer unmatched integrated global solutions to a growing client roster,” said Greg Landa, CEO of CES Power and CES Global. “My relationship with Tweed goes back three decades, and I know first-hand the high caliber of work he and his team consistently deliver. Our multinational clients are demanding seamless international capabilities, and the addition of Fourth Generation expands our European footprint and creates a true worldwide one-stop power provider.”

“I’ve worked closely with the CES Power team over my career, and I have a great amount of respect for what they are building,” Tweed Hurlocker said. “Joining CES Global is a game changer for our customer base, and I’m confident that its industry reputation and relationships will open doors for us in new markets. We look forward to working closely with the entire team.”

Fourth Generation is CES Power’s 10th significant acquisition since it was acquired by Allied Industrial Partners in June 2021. CES Power said it continues to actively pursue further strategic add-ons.

“Our goal from the start was to help CES Power expand into new markets to better serve the largest live events across the globe,” said Bradford Rossi and Philip Wright, co-founders and managing partners, Allied Industrial Partners. “With Fourth Generation, CES has bolstered its European capabilities, and we are eager to identify additional companies that enhance our value proposition to the events and customers we serve.”