Throughout the month of March, businesses and organizations are celebrating Women’s History Month. Thousands of women help make up the equipment and event rental community. To help empower women and create a collective voice, Women in Rental was created by the American Rental Association (ARA).
The Women in Rental group provides networking, mentorship and educational opportunities with the goal of connecting female rental operators on a local, regional and national level. The goal is to encourage women to get involved, build connections and support each other. Since its inception, Women in Rental has grown every year, hosting its largest Women in Rental Breakfast at The ARA Show™ in Orlando in February.