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Born for This - Equipment Rental

February 20, 2024

Watch the equipment rental industry’s Born for This commercial spot, launched at 2024 The ARA Show.

An online media and social media strategy featuring the Born for This commercials will be executed through the rest of 2024 to engage the future workforce where they consume their news, information and entertainment. In conjunction, ARA will execute its own social media campaign spotlighting members who share their stories about when they knew they were born for rental.