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Asplund departs United Rentals, Durand promoted to chief operating officer

By Stephen Elliott

September 3, 2023

United Rentals logoDale Asplund, executive vice president and chief operating officer, United Rentals, Stamford, Conn., will be leaving the company on Sept. 29, 2023, to take the role of president and CEO at another public company outside of the equipment rental industry. Asplund joined United Rentals in 1998 and was named chief operating officer in 2019. He will remain in an active role with United Rentals through Sept. 29 to ensure a smooth transition to Michael Durand, who is being promoted to chief operating officer.

Durand joined United Rentals in 2002 as a branch manager and has held roles of increasing scope through the present day, including district manager, region vice president, and his current role of senior vice president of sales and operations. Durand has been a leader across all aspects of sales and operations, the company said.

“We expect this to be a seamless transition between two seasoned leaders who have worked closely together for many years,” said Matthew Flannery, CEO, United Rentals. “Mike is a proven leader whose numerous contributions have delivered strong results across the company. I’m confident that his operational expertise and demonstrated ability to lead our business will play a key role in our continued focus to drive profitable growth and generate shareholder value.

“We deeply appreciate Dale’s truly extraordinary contributions to making United Rentals the company it is today. On a personal note, I want to thank Dale for his incredible partnership, leadership, and commitment to our employees and shareholders. We wish him the very best as he assumes a new career opportunity.”