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ARA Women in Rental and Young Professional Network conferences hit all the right notes

by Connie Lannan & Brock Huffstutler

Brittany Vruno, CERP, of Crown Rental, Burnsville, Minn., right, with industry peers at the ARA Women in Rental conference 2022.

Brittany Vruno, CERP, ECP-SM/ST, of Crown Rental, Burnsville, Minn., right, with industry peers at the ARA Women in Rental conference 2022.

The American Rental Association (ARA) Women in Rental and Young Professional Network (YPN) conferences, held concurrently at The Scott Resort & Spa in Scottsdale, Ariz., Nov. 29-30, offered just what attendees were looking for — valuable networking, inspiration and insight into how to bring their best selves to both their personal and professional lives.

The two conferences offered combined receptions, meals and optional social activities, including hiking up McDowell Mountain, taking a pedal bike tour of historic Scottsdale, having a yoga experience, shopping or taking part in a “giving back” project. Women in Rental Conference attendees were able to help a local women’s domestic abuse shelter and YPN Conference attendees assisted active military abroad.

Dynamic speakers led interactive sessions that offered thought-provoking perspectives and problem-solving skill sets:

  • At the Women in Rental Conference, Sara Frasca presented “The 3 Core Mindsets of Innovation.” Her workshop armed attendees with new, practical tools and fresh ideas for tackling problems and seizing opportunities.
  • At the YPN Conference, Galen Emanuele presented “Transforming Impact: Next Level Leadership, Culture & Feedback.” His workshop showed attendees how to be effective leaders and impact others.
ARA YPN member Austin Mau of Brainerd General Rental, Baxter, Minn., right, with Steve Mau, president of Brainerd Rental Center and ARA president-elect.

ARA YPN member Austin Mau of Brainerd General Rental, Baxter, Minn., right, with Steve Mau, president of Brainerd General Rental and ARA president-elect.

Attendees like Brittany Vruno, CERP, ECP-SM/ST, office manager, Crown Rental, Burnsville, Minn., left the conferences with new ideas, connections, resources and valuable tools.

“When I finally got there from ‘Minnesnowta’ it was refreshing to see everyone’s faces!” Vruno says. “It was great to catch up with friends and make a few new ones. Sara [Frasca] was energetic and a lot of her message fit in well with not only my professional life, but my personal as well. I really enjoyed the hike and getting out into the fresh air. Having both the YPN and Women in Rental together and separate at times worked out well, I thought, as we were all still able to mingle and learn.”

Jody Kerr, key account manager with Bloomington, Minn.-based Toro, says it was “so great to connect with ‘our tribe’ in Women in Rental and see how everyone was doing. Sara delivered an outstanding message on innovation, taking it to extremes and thinking in opposition to what we normally do. Sara highlighted ‘networking’ as a creativity trait; exactly what we do in Women in Rental!”

Kerr participated in the activity involving making gift boxes for women in need and those overseas. “It felt good to help brighten someone’s day,” she says.

Click here to learn more about YPN. For information on Women in Rental, click here.