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A message from Jeff Jackson, ARA of Colorado president

By Jeff Jackson

February 7, 2023

Jeff Jackson, ARA of Colorado president

Jeff Jackson, ARA of Colorado president

Hello American Rental Association (ARA) Region Seven members.

Greetings from Colorado. Business is still busy for us, which is great. Soon we will be preparing our fleet for spring and the business that will come with it. During this time we also undertake our annual shop makeover, which includes painting and deep cleaning — out with the old and in with the new. Our staff and customers appreciate the reinvestment in our business.

I serve as the president of the ARA of Colorado. We ended 2022 with a very successful holiday get-together. Our board changed it up this time, moving from our mainstay holiday party location to Topgolf. While we had some trepidation about the change, it turned out to be a great event with nearly 100 people in attendance. As a board, we want to provide a good mix of educational and social events for our members. This year we are looking at offering a variety of events, from an emerging leaders dinner to a Department of Transportation update meeting. Of course we can’t forget to include such member favorites as the annual Rockies game social and holiday party.

Whether you operate out of Colorado, Arizona or another state in our region, I strongly encourage you to take advantage of what your state chapters offer. The education is so valuable and so are the networking and socializing. I know my business has benefited greatly by being involved. You can too. And if you are in a neighboring state that doesn’t have a state chapter, we invite you to take part in chapter events that are nearest to you, including ours.

In just a few days, The ARA Show™ will kick off in Orlando. It will be good to be back in the annual routine for both attendees and the vendors. Make sure you take advantage of all the events, including the ARA Industry Awards Lunch on Sunday, Feb. 13, where James “Jim” Ziegler, retired owner of Rental City in Boulder, Colo., will be inducted into the Rental Hall of Fame. Then, during the Welcome Reception on Monday, Feb. 13, Brady Castro with PRO EM National Event Services in Phoenix will be honored with the Region Seven Leadership Impact Award. These gentlemen demonstrate how great our region is. Be at these events to congratulate them in person.

Besides honoring those in our industry, the show is a great time to learn about the latest offerings from ARA (and there are plenty), connect with vendors and meet up with your fellow industry friends. There is no better opportunity to rub elbows, enjoy libations, and share the trials and tribulations we all face as well as the rewards that come with business in the rental world. Those interactions are priceless.

Best to you in 2023!

Jeff Jackson, ARA of Colorado president
All Purpose Rental & Sales
Greeley, Colo.