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2024 Market Movers: JMJ Production Services

By Connie Lannan

June 6, 2024

Juan Munoz Jr., a veteran of both the military and the rental industry, had worked at and run event rental operations throughout his 34-year career. When he opened JMJ Production Services, Austin, Texas, in 2021, he wanted a new business model — to be a production company that offers both equipment and labor to the entire industry.

“I didn’t want to do the day-to-day deliveries. I wanted to have a family-owned business that provided a service around the nation in which we could send out equipment and our labor to do work for other companies,” says Munoz, president.

So he took the business-to-business model to the next level — using contracted labor with his family handling the administration.

“When the pandemic hit, a bunch of guys who were loyal to me were furloughed. I wanted to make sure they had yearlong work. I trained those guys, made sure they were OSHA 10 and 30, forklift and MEWP (mobile elevating work platform)-certified. I had them follow my protocols and procedures. I also taught them how to create their own LLCs. Now each of them has their own employees and contractors. I pay the LLC to do the work,” he says.

He shared the concept with his longtime rental friends. “It was like flipping a switch on a lightbulb. It just took off. I have my guys busy all year,” Munoz says.

The concept didn’t just take off — it skyrocketed. From 2021 to 2023, the company’s annual rental revenue jumped 2,538 percent, making it a 2024 Market Mover.

Munoz says the success is due to his knowledge of and loyalty to those in the industry, his unique business model, training and emphasis on safety.

“It’s from being in the industry so long and being respected among other rental stores. With the LLC, the guys also have buy-in because it is their business. They have to protect their reputations and do it the right way. And when they go out they are under my umbrella,” he says.

Future growth could be in disaster relief. “I’m a veteran-owned business. This is our first year competing and bidding for those government contracts. That’s going to add value to us in the long run,” he says.


Tips for growth
  • Be known for good customer service, quality of equipment and on-time deliveries.
  • Get there by being kind to your employees. Take care of your employees because they are taking care of your equipment and your business.
  • Know that customers are looking for loyalty, not always the best deal or price.

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